Tuesday, July 20, 2010

What has influenced corporate social responsibility?

ie media has, consumers have, govts have but what other factors are there??

What has influenced corporate social responsibility?
its almost a given that they have to these days, they dont want to be seen in a negative light. However, they also practice strategic philanthropy - give money as long as everyone knows they did it, kinda like those mattel playgrounds for kids, they give to the needy but put their name all over it, get more revenue for doing so. its become profitable, which benefits all.


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