Thursday, August 19, 2010

Understanding the Yahoo! brand?

What is the Yahoo! Brand?? I am confused. What would you say yahoo stands for in all of these areas:





1. Essense? - Core reason why Yahoo! Exists?


2. Vision? - Where does is want to go?


3. Personality? - What is the human like traits associated with Yahoo today.


4. Value Proposition?


5. Positioning? - How is it positioning itself today?





Over the years Yahoo! has transformed from search/information portal to Media company to media company with social/community focus.





Which one is it really?

Understanding the Yahoo! brand?
1. Yahoo! exists firstly to response the existence of internet business.


2. To make its users' life worth living.


3. Updated people for sure.


4. Informative yet entertaining.


5. A market leader in its business field.
Reply:you see it to the rules are open for anything or anyonr that want to reporting you


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